The Campaign
The Respect for Seniors Campaign is a preventative education program. The aim is to help promote a culture of respect for seniors in our community. It is based on three key concepts:
- Research has identified ageism and lack of respect as major factors in the mistreatment of older adults. Older adults nominate respect as a key contributor to their quality of life.
- A respectful society creates a sense of safety and being valued.
- Community engagement is a powerful process for helping to change attitudes and behaviours. Each individual can make a difference.
“Never doubt that a small group of thoughtful, committed citizens can change the world;
indeed it’s the only thing that ever has.”
Margaret Mead
Our approach
Promoting age friendly communities, in which abuse is not tolerated should be one of the goals in our Australian culture. A fair go for all – no matter how old! The target audience for this project is seniors in our community and everyone who interacts with them.
