The Respect for Seniors Campaign is a preventative education program. The aim is to help promote a culture of respect for seniors in our community. It is based on three key concepts:
- Research has identified ageism and lack of respect as major factors in the mistreatment of older adults. Older adults nominate respect as a key contributor to their quality of life.
- A respectful society creates a sense of safety and being valued.
- Community engagement is a powerful process for helping to change attitudes and behaviours. Each individual can make a difference.
“Never doubt that a small group of thoughtful, committed citizens can change the world;
indeed it’s the only thing that ever has.”
Promoting age friendly communities, in which abuse is not tolerated should be one of the goals in our Australian culture. A fair go for all – no matter how old! The target audience for this project is seniors in our community and everyone who interacts with them.